Bello! was a 2009 fictional unit within Hello! Project that was created with the idea of being the rival unit for Buono!. The name of the group comes from the Italian word for beautiful.
This group is fictional and was only featured on "Buono! Days 2" (a DVD Magazine). The girls have special stage names for this unit: Umeda Erika as Umely, Kumai Yurina as Lily (Yuri is the Japanese word for Lily) and Yajima Maimi as Yajimy.
Their fictional debut song is "Café Bello!", which is a reference of "Café Buono!" from Buono!'s first album.
